--- title: farmerswife and Gencom’s partnership is expanding. Gencom will now provide sales for all APAC regions description: farmerswife and Gencom have jointly announced that their partnership is expanding and Gencom will now provide sales for all APAC regions. image: https://blog.farmerswife.com/hubfs/Gencom%20and%20fw-1.png --- [Skip to content](https://blog.farmerswife.com/farmerswife-and-gencom-partnership-is-expanding#main-content) [farmerswife ![farmerswife logo](https://blog.farmerswife.com/hubfs/raw_assets/public/farmerswife/images/farmerswife-logo-dark.svg)](https://farmerswife.com/) Open main menu Products farmerswife Manage your Resources and Projects with our advanced production scheduling software [Scheduling Software](https://farmerswife.com/scheduling/) Manage projects and resources with ease [Project Management Software](https://farmerswife.com/project-management/) Track schedules, costs and budgets, all in one place [Financial Reporting](https://farmerswife.com/project-financials/) Full financial control, from quote to invoice Cirkus Enhance your team’s productivity with Cirkus a collaborative project management software [Team Collaboration Tool](https://farmerswife.com/team-collaboration-tool-cirkus/) Enhance your team’s productivity and communication [Task Management](https://farmerswife.com/task-management-software-cirkus/) Assign tasks, set deadlines, and keep track of tasks effortlessly [Resource Management](https://farmerswife.com/resource-scheduling-software-cirkus/) Manage all your resources to keep projects on track Workflows [Post Production Software](https://farmerswife.com/post-production/) Schedule projects and resources for smooth post workflows [Education Management Solution](https://farmerswife.com/education/) Manage staff, rooms, and gear across departments [Broadcast Management Software](https://farmerswife.com/broadcasting/) All-in-one scheduling and resource control for broadcast [Studio Management Software](https://farmerswife.com/audio-production/) Complete scheduling for audio studios, track every detail [Equipment Rental Software](https://farmerswife.com/equipment-rental/) Manage all gear and jobs in one streamlined tool [Production Management Software](https://farmerswife.com/production/) Handle budgets, schedules, and delivery from one place Resources [Success Stories](https://farmerswife.com/success-stories/) See how our customers succeed with farmerswife and Cirkus [Support & Consultancy](https://farmerswife.com/support/) Meet our team of media experts! 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Gencom will now provide sales for all APAC regions Posted by [Carla Molina Whyte](https://blog.farmerswife.com/author/carla-molina-whyte) on August 27, 2025 [Book a Personalised Demo](https://farmerswife.com/contact-us/) Tuesday 17th of May 2022 farmers**wife** the leading provider of resource scheduling, project management & team collaboration software for the demanding needs of today’s media industry. Gencom Technology is New Zealand’s leading system integrator for Broadcast and Media Technology Applications. farmers**wife** and Gencom have jointly announced that their partnership is expanding and Gencom will now provide sales for all APAC regions. “farmers**wife** has been a great addition to Gencom’s portfolio of Media Technology products. After a year of partnership we have now decided to expand our sales to cover all APAC regions.” says David Barnard, Gencom’s Managing Director. “farmers**wife** is always evolving and with the speed that Cirkus is developing we think this would be a great opportunity to introduce both products to all APAC regions.” farmers**wife** CEO Stephen Elliott says, “we’re very excited for Gencom to help our continued growth and work on projects across the APAC region. With both increased demand for our established farmers**wife** system plus our new [www.cirkus.com](http://www.cirkus.com/) PRO Resource Scheduling, Management & Collaboration cloud platform; the timing is perfect to build further on our partnership.” Both tools are available as powerful standalone products but deliver collaborative benefits when used together. farmers**wife** provides the ‘heavy lifting’ of inhouse schedule and resource management alongside financial reporting, while Cirkus acts as the collaboration platform to share detailed information with distributed teams both internally and externally. Together they form a true end-to-end solution for all media project management tasks. Anyone wishing to learn more about farmers**wife** and Cirkus and what benefits both platforms can bring to their business’ needs should start by visiting [www.gencom.com](http://www.gencom.com/). farmers**wife** will be showcasing both products on Stand 5L3-14 at [BroadcastAsia](https://asiatechxsg.com/broadcastasia/) Singapore, 1-3 June. Topics: [farmerswife news](https://blog.farmerswife.com/topic/farmerswife-news) --- ![Carla Molina Whyte's Avatar](https://blog.farmerswife.com/hubfs/social-suggested-images/image-2.jpeg) [Carla Molina Whyte](https://blog.farmerswife.com/author/carla-molina-whyte) Carla is a Spain-based marketing professional with expertise in digital marketing, social media, and email campaigns. With a Film and Media background, she blends storytelling and strategy to craft impactful content. 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